Kopparberg Has Launched A Spiced Cherry Rum
Kopparberg - best known for its fruity ciders - has said the new spiced cherry flavour tipple is made for 'warm summer evenings'. Sounds good to me.
The rum, which is 37.5 percent ABV, will be on sale in Asda from 22 June and will cost you £20 for a 70cl bottle.
We are different in the dark. Introducing new Kopparberg Cherry Spiced Rum :cherries:. Available in selected @Asda stores from June 22nd. pic.twitter.com/qQuvJiw6MB
- kopparberguk (@KopparbergUK) June 19, 2020
As well as the bottles of spirits, there's also pre-mixed cola and cherry rum tinnies, which are £6 for four 250ml cans. I'll take several of both, ta.
Although Kopparberg has previously released gin alongside its cider range, this is the first time it's launched a rum - Jack Sparrow would be delighted.
Its creators reckon it tastes best served as 50ml measure with cola, ice and a wedge of lime.
Rob Salvesen, head of marketing for Kopparberg said: "Last year we burst onto the spirit scene and successfully launched Kopparberg Premium Gin using our flavour expertise, feedback from our fans showed us we can't stop there!
"Now, we are exploring our darker side with a cherry spiced rum that delivers everything you've come to expect from Kopparberg, full fruit flavour and zero compromise on taste.
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"Whether you're an existing Kopparberg fan, or a rum fanatic who's new to the brand, Kopparberg Cherry Spiced Rum is here to inject some energy and excitement into your summer.
"Best enjoyed with a few friends, grab yourself a bottle or a couple of pre-mixed cans as the tempo picks up and the darkness kicks in."
Last month, Kopparberg launched its brand new range of hard seltzers in three flavours - Mixed Berries, Black Cherry and Passion Fruit.
Speaking at time Salvesen said: "Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre.
"Each can is expertly made with our drinkers in mind, to ensure we give them the refreshing, fruity flavour they've come to expect from Kopparberg, whilst delivering all the clean, low-cal promises of a Hard Seltzer.
"Wherever we are this summer, Kopparberg Hard Seltzer is here to offer up something different, and, true to our brand values, there is no subtlety and absolutely no compromise on taste."
You can pick up the Koppaeberg Cherry Spiced Rum exclusively in Asda from Monday 22 June and the Hard Seltzers are in Tesco and Morrisons stores right now.
Featured Image Credit: Kopparberg
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