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Marmite has been dividing the nation for decades as part of its extremely clever ongoing marketing campaign, which plays on the fact that some people love it, while others absolutely LOATHE the stuff.
I used to hate the stuff as a kid, but now I'm a big fan - and will happily slather gallons of the stuff on buttery toast or a crumpet. Hell, I might whack it in a spaghetti bolognese or a stew, just to ramp up that salty, savoury factor. These days, I'm about as pro-Marmite as you can get.
But what about Marmite in a sweet context? Specifically chocolate. Even more specifically, a chocolate Marmite Easter egg.
That's right, folks, this Easter you can get your mitts on an Easter egg - or 'Yeaster Egg', to be precise - packed with yeast extract goodness, which is no doubt set to make even the most steadfast Marmite fans pause to think.
Some of you may have tried similar versions in previous years, but in 2019 it's been spotted in Asda for just £3.
The product description for the 160g hollow egg reads: "Yeast extract. Full on flavour. The one and only yeastier egg. 100% vegetarian.
Marmite also states on the box that whether we love it or hate it, 'you just have to try it!'
So far, the Internet seems a bit divided - but that's no surprise.
After spotting the egg in store, one person tweeted: "Call me a sick b*****d, but I kinda need a Marmite Easter Egg."
Someone else, who tasted it when it was doing the rounds another year, also wrote: "The @marmite chocolate Easter egg. Surprisingly tasty. Salty, rather than yeasty."
Another person wasn't convinced, saying: "Bet this is disgusting. Marmite chocolate egg yak yakyak."
A fourth commented: "I like Marmite and I like chocolate but I think this might be going a little bit too far!!"
If there's a line for Marmite fans, it seems this could well be it.
Mind you, it wouldn't be the first time our tastebuds have been challenged with a savoury twist on something sweet. Just take salted caramel, for example, which in recent years has become the go-to flavour for everything from gin to mince pies or hot cross buns.
Bacon and maple syrup is also something that's travelled all the way from Stateside diner menus and into the mainstream of countries elsewhere, which means we're clearly up for the idea.
Maybe the Marmite Easter egg could join those tastes in the hall of fame for deliciously salty-sweet crossovers?
C'mon, guys. It's 2019 - live a little.
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