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The sweet manufacturers Mars, Incorporated has had a Bounty Easter egg out for years - we know this; it's not news. However, the release of the chocolate manufacturer's 2019 offering is a complete game changer.
Yes, it's still January and we're all still trying to take it easy after the overindulgence of Christmas. In fact, there isn't really a time when it's socially acceptable to eat your body weight in chocolate until mid-to-late April, so this is something to get excited about.
The new egg seems like your standard chocolate Easter egg, except this bad boy is a chocolate egg filled with little pieces of coconut - the key ingredient that either makes a Bounty your absolute favourite thing to eat in the whole world (the correct option), or the unwanted stuff that piles up at the bottom of an otherwise-emptying tub of Celebrations until you find someone to palm it all off on (that'll be me).
And fear not, those of you who like to know there are options available - the package also includes a milk chocolate Bounty bar and a dark chocolate version of the classic.
A post from @NewsFoodUK appeared on Instagram sharing the good news and people have subsequently been losing their shit.
"if I don't get one, I'm disowning the lot of you," one person said when tagging in some friends.
Another posted: "I want this so much, my fave!"
While a third said: "Right I need this for my egg this year."
However, the chocolate is known to divide opinion - as was discovered back in December when people opened day one of their Celebrations Advent calendars to discover a Bounty.
"1st of December and I'm already put in a bad mood, door number one on my advent calendar was a bounty," wrote one disgruntled person, and they were far from alone.
Meanwhile, back on the more recent Easter egg post, one displeased user said: "They have spoilt a perfectly good chocolate egg by adding disappointment shavings inside."
Another agreed, saying: "WHY WOULD THEY CREATE THIS MONSTROSITY?!!!!"
Tough break, folks.
And if you thought it was a bit early for Easter-related news to be doing the rounds, here's some more: Cadbury has already rolled out its white Creme Egg challenge.
Across the country there are 783 white chocolate Creme Eggs hidden in normal wrappers and there's also a Where's Wally-esque challenge to find them hidden in adverts for other brands.
The hunt officially kicked off on 14 January and getting your hands on one of the little beauties could see you enjoying a very nice Easter break indeed.
Last year the prize money for finding one of the small eggs was up to £2,000 so just imagine the mayhem this year with £10,000 up for grabs.
Asda will be hiding one egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50.
The Co-op has the exact same amount as Asda but it will release seven somewhere in the UK each week.
M&S has one egg worth £10,000, one worth £1,000, one worth £100 and 108 £50 - with seven also being released in mainland UK on a weekly basis.
Morrisons, Sainsbury's and Tesco will be following Asda and the Co-op with one egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50.
And that's just if you find the eggs themselves. If you find one in an advert and take a picture, you could be in with a chance of securing a prize worth £10,000. Then there will be 30,000 vouchers for milk chocolate Creme Eggs, and 1,000 white chocolate Creme Egg prizes.
BRB, just off to buy some Creme Eggs.
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