McDonald's Now Tells Customers Where Their Food Actually Comes From
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Map My McDonald's, which was unveiled today (5 October), lets fast food fans find out more about the ingredients grown and produced in their region, while also virtually meeting some of the 23,000 British and Irish farmers behind them.
Users can also click on a specific product group, whether it's eggs, milk, beef, pork, potatoes or lettuce, for detailed explanation on the company's attitude and approach to the ingredient, along with any awards or certifications in each area.
These include a pledge to only serve 100 percent RSPCA Assured pork across the menu; working only with Red Tractor certified farms for the potatoes that are made into fries; and ensuring all semi-skimmed milk used in teas, coffees, porridges and Happy Meal milk bottles is organic.
All burgers are also made from 'whole cuts of British and Irish beef from the forequarter and flank', and also come approved by a nationally recognised farm assurance scheme, such as Red Tractor.
Nina Prichard, Head of Sustainable and Ethical Sourcing at McDonald's UK & Ireland, said: "This has been a challenging year for farmers so we wanted to shine a light on the incredible work farmers do across the UK and Ireland to produce the quality, local ingredients for our best-loved menu items.
"These farmers are our most essential ingredient - the local heroes who work tirelessly to deliver quality produce for our delicious menu, day in, day out.
"We know our customers expect a quality experience every time they order from us, which is why today, we've launched our new Map My McDonald's tool, which gives our customers the chance to meet some of our farmers and find out just how local some of our quality ingredients are."
The Lakes Free Range Eggs Company is one of the many regional names McDonald's works with, having been supplying eggs to the fast food chain for almost 20 years.
Co-owner Helen Brass said: "After what's been a challenging time for many, it is great to get this recognition for all the hard work we put into sourcing quality ingredients from across the UK.
"We're proud to have supplied the free-range eggs that are cracked for McDonald's breakfasts for nearly 20 years, and our work together never stops.
"Over the last two decades we've worked closely to innovate and continually improve our business, including planting native trees across 20 percent of the ranges on our farms to provide cover for our hens - this protection improves their wellbeing and egg quality."