It's an age-old question that has dogged man for decades: how are you supposed to eat a Jaffa Cake?
While the philistines out there may scoff at such a seemingly unimportant question, and claim that it's obviously chocolate side up, they would be wrong.
After having the question put directly to them, the confectionery boffins over at McVitie's explained exactly which way the sweet treat is supposed to be gobbled up.
Sharing his discovery in the Facebook group Family Lockdown Tips and Ideas, a lad called Dan posted a screenshot of his brief chat with the supposed biscuit maker's official Facebook page, in which he asked: "What side of the Jaffa is the bottom?"
Jaffa Cake responded: "Hi David, our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is on the bottom! Thanks, Jaffa Cakes."
An understandably surprised Dan then replied: "Wtf dudde."
Wtf dudde indeed, Dan, wtf indeed.
So there you have it, straight from the horse's mouth.
But this isn't the first time McVitie's has tried to tell the right way of eating their biscuits.
Back in 2017, a spokesperson for the confectionary giant told Good Housekeeping: "When we make our McVitie's chocolate biscuits - whether that be Chocolate Hobnobs, Chocolate Digestives, or even Jaffa Cakes - they go through a reservoir of chocolate on the production line.
This essentially 'enrobes' the bottom in chocolate - so we can confirm that the chocolate is officially on the bottom of the biscuits."
Well, now that's settled, how about the size of the orange filling in the middle?
Yep, people online have been losing the plot over it, claiming that it's shrinking and yet another example of some sort of confectionery con.
Reddit, unsurprisingly, has proven to be a hotbed of debate around it, with people sharing their thoughts on the theory.
Sharing a picture of a Jaffa with what appears to be a particularly small bump of jelly, one user said: "The jelly part of Jaffa Cakes has gotten smaller."
Commenting on the thread, another agreed: "You're not wrong, I found archive pictures of Jaffa Cakes from around a decade ago and there is significantly more Jaffa."
A third complained: "Yes, the first thing to change size was the wagon wheel, then they all followed suit."
While another irate Jaffa lover chimed in: "You're 100 percent right. Left the UK 10 years ago, and haven't had one since. That picture is a f***ing monstrosity. They must have nearly halved the orange bit since I left."
However, again, McVitie's has responded to the claims.
Sarah Babb, Marketing Manager, McVitie's Jaffa Cakes told LADbible: "Fear not, we definitely haven't reduced the size of the Jaffatastic filling in our McVitie's Jaffa Cakes.
"When they're being made, the filling may sometimes set quicker or slower, in true Jaffabe what you want to be style, this can result in a slightly different shaped centre - we can assure our Jaffanatic fans that the size of the filling is the same as it always has been!"
But they would say that, wouldn't they?
Featured Image Credit: Alamy