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Morrisons is launching a new twist on Trick or Treat with a 'roulette' style pizza that offers customers a slice of hellish fire or heavenly delight.
Customers who dare to take a chance on the 10-inch Trick or Treat pizza risk the fiery heat of the ghost chilli hidden in random slices.
The chillies measure over 1 million units on the Scoville heat scale - 200 times spicier than Tabasco sauce.
Those who fall victim to a surprise 'Devils' slice will also be hit by concealed Scotch Bonnet chillies, which measure between 100,000 to 350,000 on the scale. The chilli heat is so 'hellish' that the pizza comes with a warning label.
All other slices hidden amongst the 'roulette wheel' are covered with slightly cooler tangy ingredients, including jalapeño pepperoni, spicy chicken and cheese, making the pizza like playing a dangerous game of roulette with your Halloween party guests' taste buds. Some slices are hot and some are not. How do you know where to cut it is my question...
Shezad Mahmood, pizza buyer (what a job) at Morrisons said: "The aim is to give customers the ultimate trick or treat. The question is will our customers be prepared to roll the dice and face heaven or hell in a slice?"
Designed for Halloween party hosts to pass around to their ghoulish guests, the 10-inch pizza is £3 ($3.90) or two for £5 ($6.50) and available from Morrisons pizza counters across the country. Get in there quickly, though, because they will only be in store from 21 October to 10 November.
Don't like pizza? First of all - what's wrong with you? Secondly - what about sausages? Morrisons has helpfully released a range of 'Hellfire' sausages which contain three of the world's hottest chillies. Well, these sound equally appealing.
The sausages will be packed with the Naga Ghost, the Trinidad Scorpion and the Carolina Reaper chillies and they will be available until 19 November.
The limited edition bangers will set you back £2.50 ($3.25) for six or two packs for £4 ($5.20) and they will be in stores across the UK just like their pizza counterparts.
Campbell Breakwell, Morrisons Sausage Buyer recommends brave banger munchers should approach the fiery meat with something waiting on hand to douse the flames.
He said: "We believe these sausages will be popular with customers preparing for a month of fright and fireworks so we're excited for them to experience the heat - perhaps with a glass of milk on the side?"
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