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People Are Divided After Coles Started Selling 'Boxing Day Buns'

People Are Divided After Coles Started Selling 'Boxing Day Buns'

Before Australians could get over Christmas, they've been bombarded with hints of Easter next year.

Many of us would have been cleaning out the leftovers from the fridge, however one supermarket thought it would be a grand idea to start flogging hot cross buns a little earlier than usual.

The delicious square bread pieces are traditionally seen around Easter, but Coles thought people might like to chow down on some just a day after Christmas.

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But Coles wants you to know that these aren't technically hot cross buns because they're selling them as Boxing Day Buns, even though they're exactly the same as the former.

Interestingly, this little food item hasn't been created because of some big business capitalist mindset to buy more stuff. Last year, Coles thought it would test the water with its Boxing Day Buns and shifted a whopping 2.1 million in the four days after Christmas.

So clearly there's an appetite for them earlier than usual.

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Last year, the places that sold the most were Penrith in NSW, Waurn Ponds in Victoria, Carindale in Queensland, St Agnes in South Australia and Dunsborough in Western Australia.

Credit: Coles
Credit: Coles
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Coles Category Manager Frederick Hancock said: "They used to be an Easter-only treat, but our bakers are constantly being asked by customers when they can get their hands on our hot cross buns.

"We've seen early sales of hot cross buns soar in the few days before 1 January, so we know that a large proportion of our customers want to enjoy these delicious treats as soon as possible."

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Interestingly, we could be seeing this much more regularly in the future.

Earlier this year, Coles announced it would be trialling a program to sell hot cross buns year round. It will take stock of how many they're able to sell in non-festive periods before deciding whether to roll it out nationwide for good.

Featured Image Credit: Jan Smith/Flickr

Topics: Food, News, Australia

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Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.