It's only been a matter of days since Christmas blessed our sorry little lives with a solid day of roast turkey, Lindt balls and naps, but it seems it's already time to start looking ahead to the future - specifically 4 April 2021, if all those Easter eggs in the shops are anything to go by.
Yep, while most of us are still trying to enjoy the lazy, gentle lull that always follows Christmas Day, it would appear that the nation's retailers have other ideas.
We've not even seen the new year in yet, but shoppers say they've already spotted Easter products lining the shelves, taking to Twitter this week to share the baffling news - saying the 'World's gone mad'.
One person tweeted: "Can't believe #EasterEggs are in the shops on Boxing Day #TooSoon."
Someone else wrote: "Two days after Xmas and Easter Eggs are in the shop already..."
Easter Eggs at Christmas!!!
Whilst topping up Christmas supplies at my local @coopuk I found the shop had been fully restocked with Easter eggs, what an absolute disgrace.@BBCNews @SkyNews @MetroUK @TheSun @MailOnline @guardian @Daily_Express @thetimes @Telegraph @Independent pic.twitter.com/kyeKBf51vc
- NAW (@nawBitbot) December 28, 2020
Another said: "Saw EASTER EGGS in the shops today. It's December 29th cmon man at least wait until January."
A fourth joked: "There was another full aisle with proper Easter eggs on every shelf... give Jesus time to celebrate his birthday."
Someone even claimed they'd found a bag of Mini Eggs in their corner shop on 23 December 'along with Easter Eggs'.
Mind you, not everyone's against seeing Easter eggs in the shops already, with some welcoming the arrival of seasonal chocolate with open arms.
One person said they bought Mini Eggs and were 'not ashamed', while someone else added: "I also wouldn't say no to a Creme Egg if I saw one."
After all, this year many people decided to put their Christmas trees up earlier than usual, in a bid to help spread a little joy during what's been a difficult year.
Some even got their homes looking nice and festive in October, so that they could enjoy an extra month or so of twinkly lights and tinsel.
Featured Image Credit: Twitter/@nawBitbot