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A commuter was stunned after seeing a shop in London selling crisps for £7.
While he was recently passing through Leicester Square tube station, a commuter was taken aback when he spotted a single packet of Cheetos being sold for £6.99.
And I think we can all agree, even for London prices, that's ridiculous.
Posting the pic of the crisps on his Facebook page, the man wrote: "£7 quid crisps!! What's it all about?? Leicester Square tube."
And he wasn't the only one who was disgusted by the price hike, with dozens of people commenting on the post.
One user wrote: "As an American, I can say they are not worth that."
Echoing the shock, another critic chimed in: "Mad isn't it. My son noticed that our off licence in Essex sells the exact same thing for £2."
"They're £1.40 where I live," put a third, asking, "Who wants them for a fiver including postage?"
While another added: "We went to a newsagent by Canon Street the other way that wanted £20 for twenty Marlboro. We laughed and walked out."
Others pointed out that even with the added expense of importing items from the US like this, they usually only cost a little over £2, which one user added was 'a lot'.
But while it's a bit of a shocker, it probably won't really come as much of a surprise to most of us who know what a cesspit of overpriced tat London is.
For example, just last week, there were reports of a pub in the capital selling one 750ml bottle of beer for £47 ($63) - similar to what four Sunday roasts would cost.
The Bruery's Mash and Coconut - which is a 13 percent imperial brown ale - is on sale at The Craft Beer Co in Brixton, south London.
According to the Sun, the average Sunday roast price in London pubs is around £11.53 ($15.50), meaning that you could get four roasts for the same price as the beer and still have change left.
But if you'd be willing to splash out on the Mash and Coconut then you'd probably like to know more about it. Well, it comes from a California-based brewery: The Bruery, of course.
It's described as a 'classic bourbon barrel-aged imperial brown ale' with notes of coconut.
Some people weren't convinced that the bev would be worth the money though.
The Sun spoke to a woman called Roxie who said she would never spent so much on a pint.
She told the publication: "That's so much money for something that is gone so quickly. Does it really taste that much better that it warrants paying so much?
"You're literally flushing money down the toilet."
Featured Image Credit: Alexander Jamal via Deadline
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