Pizza Hut has responded to an outraged Hull customer who took issue with the wording on the restaurant's ketchup bottles.
Adrian Shann visited a venue on Clive Sullivan Way earlier this month, where he took issue with the words 'Shake, Squeeze and Squirt' that were printed on the condiment.
The 31-year-old said: "It's not innocent in my eyes. The barbecue sauce one said 'Squeeze', but the ketchup one said that... it put me off using it.
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"It literally sounds like an app for swingers. I do not understand how someone could put that sentence together, it's awful.
"It is because of the chain's marketing aimed at children that I am worried."
As it happened, a family were indeed dining nearby with their kids, though they didn't seem too phased by the bottles.
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"The adults had a laugh and then the children were asking their parents to tell them about it," Adrian said.
"If I had my niece with me, I would be worried.
"It's definitely not appropriate."
Escalating the matter further, Adrian emailed the chain expressing 'disappointment' at their initial lack of response, accusing the restaurant of 'distorting people's minds while trying to eat'.
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Responding to the complaint, Pizza Hut said (via Hull Daily Mail): "I can only apologise if you were caused any offence or upset on your recent visit to our Hut, please know it is not our intention to make any of our guests feel uncomfortable.
"The wording on our ketchup is not meant to cause offence and sorry if this was interpreted this way.
"This has been the labelling of all ketchup bottles in our restaurants for some time now, and I can only apologise if if this impacted the enjoyment of your email."
It wasn't enough for the frustrated diner though, who has since said: "I am not happy with their response.
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"I can not imagine anyone looking at that sauce as tomato ketchup again.
"It is sexualised and even more so now they didn't deserve my custom.
"I felt like I was ripped off from the brothel because I never got chance to squirt."
Adrian says he has now gotten in touch with MP Emma Hardy in an attempt to get the branding changed.
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