Skittles Ditch Rainbow Colours To Celebrate Pride Again
Throughout the month of June you might have seen that LGBTQ+ Pride is celebrated year on year. And this time round is no different, especially when it comes to Skittles HQ.
Because here we are again - the 'taste the rainbow' drops of joy have launched rainbowless sweets to celebrate Pride month throughout June.
Loving these limited edition skittles for Pride 2019! #pride2019 #onlyonerainbow pic.twitter.com/32yfw921Vm
- Nicola Henderson Michie (@Henderson_Nikki) May 8, 2019
Last year (and the year before that), the sweet manufacturer did exactly the same - ditching the usual brightly colourful packets, not to mention the sweets that we all know and love, for a monochrome theme.
Instead, the packets feature the slogan: "Only one rainbow matters this Pride. Give the rainbow, taste the rainbow."
It's great to see the #pride @Skittles sold out at my local @Tesco :blush::flag_white:️:rainbow: pic.twitter.com/O6oSTYjuSa
- OriginalPenguin #LoveForALLPeople (@OriginalP3nguin) May 7, 2019
This year, the campaign has been launched in collaboration with London brand agency Straight Forward Design to come up with a refreshing new packaging design concept that would directly involve the LGBTQ+ community.
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The artists created limited edition designs that celebrate Pride but stay true to Skittles' inclusive and positive brand message.
Each artist was able to communicate and express what Pride means to them using their signature styles.
Fox Fisher, for example, developed a packaging with Fox's kissing creatures, hand-drawn on an iPad, to depict love and respect for everyone.
Kate Moross created a digital interpretation of Pride's signature rainbow flag which incorporated other symbols such as a sun, peace sign, raindrops and rainbows.
The final design was from Maia Boakye who created an illustration of colourful people intertwined in different positions.
This #Pride, only one rainbow matters. Which is why @Skittles has given theirs up! Four LGBT+ artists have helped design rainbowless packs, including this design by @theFoxFisher. Every pack raises money for Switchboard! In stores now, only @Tesco #onerainbow :rainbow: :flag_white:️:rainbow: pic.twitter.com/puhfTOnd3P
- Switchboard (@switchboardLGBT) May 15, 2019
And to make matters even better - every pack sold raises money for Switchboard, the LGBTQ+ helpline.
Happy Pride, people. #onerainbow
Featured Image Credit: Tesco