Supreme is a brand that not only has incredible fashion, but also items with its branding on it that sell for astronomical amounts.
But the company has debuted something that is simply baffling.
Unveiled in Supreme's SS20 lookbook was a set of three cookies that looks exactly like an Oreo. What's even stranger is the price tag: $12 (USD$8/£6), according to High Snobiety.
You can get more than half a dozen normal Oreos at your local supermarket for less than $2, so why anyone would want to spend six times that much on a cookie that you probably wouldn't want to eat (it's all about that street cred) is anyone's guess.
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Supreme also debuted a branded workstation, which looks pretty cool to be honest, as well as zip-lock bags, binoculars, a dirt bike, a glow in the dark lighter, a camping chair and a Tupac hologram.
Imagine going on a trip into the forest where you pull out your Supreme Deck Chair, craftily unzip your Supreme Zip-Lock bag to get one of your Supreme Cookies before pulling out your Supreme binoculars to watch Tupac do a sick rendition of 'Changes' from across the pond in Supreme underpants.
You can totally see it.
If you're struggling to get your head around this bizarre range of merchandise then clearly you don't know Supreme.
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The company brought out a branded red brick, which can sell online for up to $1,000. Literally just a brick that would go into any building, but with the classic logo printed on the sides and, boom, it's worth four figures.
David Shapiro, author of Supremacist, says the company has been known to release branded products that are connected to crime.
"What unites Supreme's accessories is that most of them have some sort of illicit/underworld connotation having to do with violence or drugs," he said.
"[They] appear, for the most part, ostensibly innocent - only when viewed together do you get the sense that they're suggesting something illicit."
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In addition to the brick, Supreme has released a hammer, lighters, roach clips, ashtrays and pill boxes. While they might not all seem illicit, when they're view in a lens of the underworld then it all makes sense.
What a camping chair, binoculars and cookies have to do with that is, again, anyone's guess.
Shapiro says the company's quirky products are a 'long-term conceptual art project about consumerism and theft...and corporate ownership'.
So if you're keen on sending your hard-earned cash to a company that produces $12 cookies then who are we to judge.
Featured Image Credit: Supreme
