For those of us who don't fancy starting the day with a piece of chocolate - or can of beer - but instead crave a hunk of cheese, then I have gouda news (sorry), because the cheese advent calendar is back for 2020.
The cheese advent calendar from So Wrong It's Nom is now in its fourth year and this year contains five new cheeses.
What a time to be alive.
For the eco-conscious among us, you might be pleased to know that the 'fridge-door friendly' calendar is smaller than in previous years and is made using 81 percent less plastic, but still contains as much cheese.
Starting out back in 2017, the calendars have been a popular choice, selling out in stores and online.
Since the first one was launched, So Wrong It's Nom has sold a whopping 700,000.
Creator Annem Hobson said: "Since I first made a handmade prototype, the Cheese Advent Calendar has reached goals I could only dream of!
"From outselling chocolate at major retailers, to continuing to retail in more and more countries each year. The response from fans - many of whom have followed since day one - has been phenomenal.
"I'm thrilled to launch a new and improved version of the Cheese Advent Calendar based on feedback from the loyal cheese-loving community!"
This time 'round, cheese-fans will have a selection of nine cheeses including spicy Mexican, which mixes bell, jalapeño and chilli peppers with British cheddar and a secret mix of Mexican spices; Applewood 12-month aged smoked cheese; and a classic red Leicester.
The full list of cheeses you'll find inside is as follows:
The So Wrong It's Nom Cheese Advent Calendars go on sale in Sainsbury's, Lidl, Waitrose, Morrisons, Ocado, Booths, and Amazon UK from early November 2020 with an RRP of £8.
If cheese doesn't tickle your fancy, or you're looking for something to go alongside it, B&M has announced it will be flogging a Pringles advent calendar.
It comes with 12 pots of Pringles - one for each day of Christmas - split evenly among four flavours: original, salt and vinegar, sour cream and onion, and BBQ.
They're on sale for £7.99.
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