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Veggie Burgers And Sausages Could Be Forced To Rebrand Under New Law

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Veggie Burgers And Sausages Could Be Forced To Rebrand Under New Law

Under new EU laws supported by many within the meat industry, vegetarian food could be forced to rebrand to avoid terms such as 'burger' and 'sausage' because of fears that the term is misleading.

A petition to stop the name change has since gained more than 100,000 signatures.

A final vote on whether the new laws will come to pass is expected this week, as MEPs seek to restrict plant-based alternative products from calling their products the same thing as meat products.

That could see veggie burgers rebranded as 'veggie disks' and vegetarian sausages called 'veggie tubes'.

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Surely they can come up with something better than that, but you get the basic idea.

Credit: PA
Credit: PA

Nick Allen, from the British Meat Processors Association (BMPA) told BBC Radio 4's The Today Programme yesterday: "We are increasingly concerned about the labelling of plant based products and the trend towards using terms that are synonymous with meat.

"We get even more concerned when we see products on shelves labelled ''Meat free meatballs' and vegetarian 'Hoi Sin Duck'.

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"Our main point would be that products are being presented as meat substitutes and people may well buy them on the assumption that they are giving the same nutritious benefits that they would get from eating meat."

"Whilst reluctant to encourage yet more legislation we do think it is time this was looked at closely as it is misleading the consumer and playing tricks on them. Our main point would be that products are being presented as meat substitutes and people may well buy them on the assumption that they are giving the same nutritious benefits that they would get from eating meat."

Credit: PA
Credit: PA

He continued: "In truth these so-called meat substitutes are often, through intensive processing, creating something that just looks like meat.

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"We would always advocate that it should be made very clear that they are vegetarian products. They should not imply that they are a substitute or replacement for the nutritional benefits you get from eating meat, unless they can prove that is the case."

However, Jasmijn de Boo, the vice president of ProVeg International - the organisation behind the petition - said: "Plant-based meat alternatives have been on the market for at least a century in Europe - and for far longer in other parts of the world. They have long been marketed as veggie sausages and veggie burgers, and this has never been a problem.

"The use of the terms 'burger', 'sausage' and 'cheese alternative' on meat-free and dairy-free products serves an important function in communicating characteristics that consumers are looking for at point of purchase, especially in terms of taste and texture."

Featured Image Credit: PA

Topics: Food, Europe, Food And Drink, Weird

Tom Wood
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