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Kellogg's Is Bringing A White Chocolate Version Of Coco Pops To Australia

Kellogg's Is Bringing A White Chocolate Version Of Coco Pops To Australia

Coco Pops is a cereal that Australians have known and loved for years. But change is always good, and Kellogg's - the company that brings these bad boys to our supermarket shelves - is mixing things up a bit.

After a successful launch in the UK last year, Kellogg's is bringing its infamous white chocolate Coco Pops to Australia.

Credit: Kellogg's
Credit: Kellogg's

Kellogg's ANZ Coco Pops Brand Manager Derek Lau said: "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white choc flavoured Coco Pops that tastes as good as the original.

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"Our food developers have paired the simple goodness of puffed rice with a delicious white choc flavour. Using caramel and marshmallow milk notes, we have created a unique Coco Pops taste inspired by the sweet sensation of crème brulee and panna cotta."

"Whether it's over breakfast watching Saturday morning cartoons or as a fun afternoon snack, Australians can make new Coco Pops memories with the new White Choc Flavour.

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"We also can't wait to see what new recipe creations Coco Pops lovers create - White Choc Crackles anyone?"

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The lucky people who have already taste-tested the new flavour say it's an interesting deviation from the cereal that we all know and love, and it's pretty delicious.

One person on social media wrote: "Coco pops white chocolate: Nicest cereal about."

Another added: "White chocolate coco pops actually bang."

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Packets of the new flavour will be hitting the shelves this month at Woolworths and Coles and will set you back just $5.40.

Featured Image Credit: Kellogg's

Topics: Food, News, Australia

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Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.