Coco Pops is a cereal that Australians have known and loved for years. But change is always good, and Kellogg's - the company that brings these bad boys to our supermarket shelves - is mixing things up a bit.
After a successful launch in the UK last year, Kellogg's is bringing its infamous white chocolate Coco Pops to Australia.
Kellogg's ANZ Coco Pops Brand Manager Derek Lau said: "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white choc flavoured Coco Pops that tastes as good as the original.
"Our food developers have paired the simple goodness of puffed rice with a delicious white choc flavour. Using caramel and marshmallow milk notes, we have created a unique Coco Pops taste inspired by the sweet sensation of crème brulee and panna cotta."
"Whether it's over breakfast watching Saturday morning cartoons or as a fun afternoon snack, Australians can make new Coco Pops memories with the new White Choc Flavour.
"We also can't wait to see what new recipe creations Coco Pops lovers create - White Choc Crackles anyone?"
The lucky people who have already taste-tested the new flavour say it's an interesting deviation from the cereal that we all know and love, and it's pretty delicious.
One person on social media wrote: "Coco pops white chocolate: Nicest cereal about."
Another added: "White chocolate coco pops actually bang."
Packets of the new flavour will be hitting the shelves this month at Woolworths and Coles and will set you back just $5.40.
Featured Image Credit: Kellogg's