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Kellogg's Is Bringing A White Chocolate Version Of Coco Pops To Australia

Stewart Perrie

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| Last updated 

Kellogg's Is Bringing A White Chocolate Version Of Coco Pops To Australia

Coco Pops is a cereal that Australians have known and loved for years. But change is always good, and Kellogg's - the company that brings these bad boys to our supermarket shelves - is mixing things up a bit.

After a successful launch in the UK last year, Kellogg's is bringing its infamous white chocolate Coco Pops to Australia.

Credit: Kellogg's
Credit: Kellogg's

Kellogg's ANZ Coco Pops Brand Manager Derek Lau said: "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white choc flavoured Coco Pops that tastes as good as the original.

"Our food developers have paired the simple goodness of puffed rice with a delicious white choc flavour. Using caramel and marshmallow milk notes, we have created a unique Coco Pops taste inspired by the sweet sensation of crème brulee and panna cotta."

"Whether it's over breakfast watching Saturday morning cartoons or as a fun afternoon snack, Australians can make new Coco Pops memories with the new White Choc Flavour.

"We also can't wait to see what new recipe creations Coco Pops lovers create - White Choc Crackles anyone?"

The lucky people who have already taste-tested the new flavour say it's an interesting deviation from the cereal that we all know and love, and it's pretty delicious.

One person on social media wrote: "Coco pops white chocolate: Nicest cereal about."

Another added: "White chocolate coco pops actually bang."

Packets of the new flavour will be hitting the shelves this month at Woolworths and Coles and will set you back just $5.40.

Featured Image Credit: Kellogg's

Topics: Food, News, Australia

Stewart Perrie
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