It's been going on for a while now, but more and more people nowadays are making the switch to a vegan diet. Either because it's healthy, or because they don't want to be mean to the lovely animals, it's becoming more valuable for businesses to react to that trend too.
That said, there is a long way to go. Major companies that are offering vegan options are still trying to play catch up. Pizza Express is the latest one to show clear proof of the work that needs to be done if vegans are to be catered for.
Twenty-six-year-old Mary Nesbitt-Larking went into the Hatfield branch of the popular pizza chain restaurant to enjoy a lovely vegan pizza - or so she thought.
What she actually received caused her to publicly share what looks vaguely like an uncooked garlic bread with a couple of red onion rings stuck onto the top of it.
When she ordered, she was told by staff that they'd run out of vegan cheese. Megan told them that it wasn't the end of the world, she'd just have the pizza without cheese, but asked if she could get pine nuts and onions instead.
What followed can only be classed as a pizza in loose terms. It looks pretty sad, let's be honest. OK, the lack of cheese can't be helping the look of it, but they might have at least cooked the onions and put the pine nuts on it.
Apparently THAT cost her £9. Let that sink in.
Despite the mistake, though, Mary says that she doesn't hold any grudge against Pizza Express. She's a good sport, after all.
She told the Daily Mail: "Vegan food options are amazing, and Pizza Express are incredible usually, it was just that one time they failed so epically.
"It was so awkward because I'd waited over an hour and at that point I would have eaten anything as long as it was vegan.
"It tasted like under-cooked flat bread with a whole tin of tomatoes over it that were really sour, and had raw, red onions on top."
Pizza Express have actually apologised for their cock-up, releasing a statement that reads: "We take great pride in crafting delicious pizzas that our customers love - on this occasion we let Mary down and apologise for her disappointing experience.
"We are following up to find out what went wrong and, by way of an apology, have invited Mary back to Pizza Express with a friend, to try our new Autumn dishes and dedicated Vegan menu, which includes the new Vegan Puttanesca."
That's alright then. Hopefully they'll put some actual ingredients into whatever they give her next time she shows up.
Featured Image Credit: PATopics: UK News, Cheese, Food And Drink, Vegan, UK, Pizza