Woolworths is coming to the aid of people who have coeliac disease.
The supermarket chain has partnered with Coeliac Australia and will be offering a five per cent discount on gluten-free foods.
The world is getting a tiny bit easier for these people who suffer with the long-term autoimmune disorder, which is caused by an adverse reaction to gluten and primarily affects the small intestine.
Advert
But this initiative will make it a little easier on their wallets.
Michelle Laforest, CEO of Coeliac Australia, said in a statement: "The price of gluten-free food is an important consideration for people living with coeliac disease.
"Over a year this discount will make a positive difference for our members."
Advert
The way people can access this amazing deal is by signing up to the Coeliac Australia group, who will then issue you an identity card that clearly states your condition.
When you head into a Woolworths supermarket, you just have to present your card and then you'll be entitled to the discount on the marked items.
Woolworths' head of nutrition and health Stevie Wring added: "We want to make shopping as easy as possible for our customers regardless of their dietary requirement, which is why we're proud to offer a great selection of gluten-free options in our stores nationwide.
Advert
"Our partnership with Coeliac Australia means that more Australians can access a range of gluten-free options on the food they love easily and more affordable when they shop at Woolworths."
Coeliacs are affected by the gluten element in foods, which is a protein found in products like bread, pasta, cereal, biscuits and cake.
People with the condition need to be extra vigilant when eating foods as one small slip-up can cause some very painful symptoms.
Sufferers can experience constipation and/or diarrhoea, stomach pain, vomiting, growth problems, tiredness, weight loss, mouth ulcers and fertility problems
Advert
Coeliac Australia's Michelle Laforest said people who think they might be coeliac should check out their website.
She said: "Our new awareness campaign highlights a range of symptoms beyond typical 'gut' issues and encourages people at risk to visit their GP for screening before commencing a gluten-free diet."
While five per cent off the cost of some products might not sound like much, it can add up to a decent chunk of change at the end of the year. No doubt coeliacs across Australia will be rushing to get their cheaper food.
Featured Image Credit: Matthew Paul Argall (Flickr)