Video game pioneers Atari have teamed up with architecture and design firm Gensler in planning to create a series of hotels that give visitors a retro experience that features cutting-edge technology.
Now, it has been revealed that the first of these Atari Hotels is expected to open in Las Vegas in 2020, with the location featuring onsite gambling.
According to the press release, Atari Hotels will "perfectly blend the past, present, and future of video games and entertainment" for a "one-of-a-kind hospitality experience, complete with state of the art amenities for esports fans and content creators". Guests staying at the hotel will be able to "enjoy the latest in video games, experience cutting-edge immersive entertainment, purchase exclusive Atari Hotels merchandise, and play the night away in retro-style gaming arcades".
"A speakeasy and fully-equipped nightclub will be available for adult guests, as well as themed restaurants and bars. Atari Hotels delightfully plays with the themes of retro-futurism, pop culture, and nostalgia - offering fun for the whole family,"
It will be followed by hotels in Nevada, and Phoenix, Arizona, with more to come in Austin, Chicago, Denver, San Francisco, San Jose and Seattle, with the new hotels promising to "pay homage to the history of video games, modern technology, and esports culture," according to the press release.
"Like Atari's legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests," said Shelly Murphy, Managing Partner, GSD Group. "From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone."
Concept designs for the high-tech hotels have been released, with the futuristic buildings resembling something straight out of Cyberpunk 2077.
"The gaming world didn't slow down, not one single bit during COVID," developer and CEO Shelly Murphy said, "If anything it shot up. They're embracing the nostalgia."
"They're embracing these nostalgic brands."
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