Christian Hull has revealed how his bizarre side hustle has helped him rake in big-time cash.
The Aussie comedian and former radio host was like many in the entertainment and arts sectors who found the coronavirus pandemic pretty hard to make cash.
You might know him as the TikTok guy who tries to predict the paint colour as they're being mixed.
He was all set to embark on a national tour last year and then people were forced to stay home for months to avoid catching Covid-19.
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So he got inspiration from his mum and started making these little pendants, which he says he filled with big 'f**k you' energy.
While some people ascribe 'energy' into things like crystals, Christian thought he would try to channel angry, 'get away from me' vibes into these little creations.
He told the I Swear I Never podcast: "I was obsessed with crystals...not because of the healing powers, those are bulls**t, but they look pretty and sparkly... I was like, I wonder if there's a crystal that radiates like, piss off energy.
"Because there's ones that are for healing and for spiritual energy and I just want one that radiates enough f**k off energy that people just leave me alone.
Hull wasn't even really looking to make much money from the whole operation, however when he posted a video of the pendants on TikTok, he was suddenly met with dozens of orders.
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"Literally within three days I had to make about probably about 500 or 600 of these orders and I was like 'Uh wow, that's a lot'. I only have 30 moulds and less than 24 hours to make them and I was like, 'How's this gonna work?'
"So I bought more moulds and I started making the moulds out of silicon. I just bulk bought resin. I went to Spotlight, I bought a heap of flowers. And I was like let's just see how long this will last for how, like what money will this TikTok generate?'"
It ended up being a huge win for Hull as he says he managed to make a whopping $500,000 in six months.
It was an 'exhausting' empire that he had built as his growing operation forced him to wake up at 6am every day and make around 600 pendants.
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He quickly diversified into selling other little knick knacky stuff to grow the empire.
However, just like Icarus, Christian was guilty of flying a little too close to he sun while trying to ride the wave of success.
He explained: "I went into things going like yeah, I'll buy six million of these, I'll buy 25,000 of these and so I had all this money and I was buying all this stuff thinking it would do so well and you know I had some failures along the way.
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"I've had some good successes but running a business...it's hard."
He tried to hire some staff to ease the burden a little, however he realised that the market for these types of gimmicky products isn't year-round.
"I had never seen so much money coming in so quickly. And it all comes ... into my Shopify and PayPal," he said.
"And I was like, I have $200,000 sitting in my account. For me, I put it on the mortgage. And then I bought a new bathroom. And I did, I invested in new product. And I didn't properly think, because I just thought this money would keep flowing.
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"And then, you know, Christmas finished, and we got to about February...and so I went from making you know, $60, $70, $80 grand a month to literally overnight that went to $10,000."
Featured Image Credit: Christian Hull/InstagramTopics: Australia