Everyone is familiar with the concept of Movember in Australia: you declare to your friends and family that you're growing the most beautifully thick moustache (or as well as you can muster) during the month of November to raise money for mental health.
It's a fantastic idea that has generated hundreds of thousands of dollars for a good cause.
But why should it only be one month a year that we change the way we look to help drum up some much needed funds for worthy organisations?
The Black Dog Institute is launching a new gig and it involves the humble mullet.
Next month, the mental health charity is calling on Australians to grow a Business in the Front, Party in the Back hairstyle. Most people don't need an excuse to rock the epic 'do, but now you can say you're fundraising if anyone calls you out on it.
The 'Mullets For Mental Health' campaign will kick off in a little more than three weeks, so you have a bit of time to get yourself in proper shape.
The Black Dog Institute says on its website: "Suicide is the leading cause of death among Australians aged 15-44, and 60% of Australians reporting symptoms of mental illness don't seek help.
"Your mullet will help us drive real change through ground breaking research into the early detection, prevention and treatment of common mental health disorders.
"It couldn't be easier - Register to create your unique mullet fundraising page and share with your friends and family asking them to dig deep for mental health research.
"Then on September 1st shape in the top and sides into your favourite mullet style."
In the same fashion as Movember, you can't be crafting your mullet before the beginning of next month, however you are allowed to grow your hair as long as you want to get it ready for the ultimate styling.
If your work or family give you grief for pulling off the epic hairstyle, you can just say you're raising money for charity and they won't be able to say a thing.
So, go on Australia, let's get plenty of people on board with this incredible campaign and everyone else dig deep because we need to help reduce rates of depression and suicide across the country.
Even if you don't raise money, rocking a mullet during the month of September can help spark a conversation with someone and you can educate them on things they can do to help their mates during their time of need.
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