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Australians Are Boycotting Coon Cheese After It Changed Its Name To Cheer

Australians Are Boycotting Coon Cheese After It Changed Its Name To Cheer

The company decided to switch up the brand after some labelled the name 'racist'.

Stewart Perrie

Stewart Perrie

Some Australians have erupted in anger at the news their beloved Coon Cheese was being rebranded as Cheer Cheese.

The alteration has been six months in the making after Saputo Dairy Australia wanted to change the name following backlash during the Black Lives Matter movement last year.

While there are many who are congratulating the company for moving the brand away from a word that some have labelled racist, there are many who are furious.

Social media is awash with people furious at the change and some said they will never buy Coon/Cheer again.

One person wrote: "Cheers, this is gonna save me $5 when I buy other brand cheeses."

Another added: "This is redicilous [sic], I'll never buy the rebranded name. The people who are crying racism are being racist themselves."

A third said: "Sorry, buying different cheese now. Changing a brand name, a family name no less, to appease the woke is insanity. Cheer Cheese? Might as well called it Woke Cheese. Where will this s**t end?"

Saputo explained back in July that it would be looking at a different identity after the renewed BLM movement came to Australia.

They are hoping the new look name will usher in more inclusivity Down Under.

"Our decision to change the name of Australia's much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging," the company said in a statement.

"CHEER Cheese is a cheese for everyone, and we trust our valued consumers and those who are new to our products will embrace this new name."

The product itself hasn't changed at all and customers can expect to see Cheer Cheese in their supermarkets from July.

Featured Image Credit: Saputo Dairy Australia

Topics: Australia