ladbible logo

To make sure you never miss out on your favourite NEW stories, we're happy to send you some reminders

Click 'OK' then 'Allow' to enable notifications

Burger King Under Fire For Tweeting 'Women Belong In The Kitchen'

Burger King Under Fire For Tweeting 'Women Belong In The Kitchen'

The fast food company has issued an apology and said they 'will do better next time'.

Stewart Perrie

Stewart Perrie

The British arm of Burger King has come under serious attack for trying to make a statement on International Women's Day.

The fast food empire tweeted 'Women belong in the kitchen' on the day the world was praising and heralding the social, economic, cultural and political achievements of women.

Burger King UK was trying to say there is a lack of female applicants in their restaurants and they were calling on unemployed women to consider a career or job at the company.

Twitter

They followed the damaging tweet with: "If they want to, of course. Yet only 20% of chefs are women.

"We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!"

The first post was retweeted tens of thousands of time, however many people didn't get to see the followup message.

Because the phrase in the first tweet has been the butt of a misogynistic joke for years, many people thought the stunt failed spectacularly.

People all over social media, including other fast food companies, ripped on Burger King for the tweet.

KFC Gaming posted a meme that said the best time to delete the post was immediately and the second best time was right now.

Despite copping it from all sides, BK stood firm and wrote: "Why would we delete a tweet that's drawing attention to a huge lack of female representation in our industry, we thought you'd be on board with this as well?

"We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career."

They held out for a few hours before deleting the tweet and eventually posted an apology to their followers.

"We hear you. We got our initial tweet wrong and we're sorry. We will do better next time," BK said.

"We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that."

Featured Image Credit: PA

Topics: News, Burger King