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Cadbury Is Launching Its First Ever Vegan Chocolate Blocks

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Cadbury Is Launching Its First Ever Vegan Chocolate Blocks

Cadbury is finally delivering something that a portion of fans have been dying to have: vegan chocolate.

Vegan choccy is manufactured by loads of companies and Cadbury has certainly been taking its sweet time in getting something to market.

However, after two years of development, fans in the UK will be able to feast on not just one type of dairy-free chocolate, but two.

You'll be able to buy The Cadbury Plant Bar in a smooth chocolate block as well as a block of smooth chocolate with salted caramel pieces.

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The 'chocolate' is made with almond paste and it will go on sale next month in Sainsbury's supermarkets for £2.50 a 90g block, which is more than double the price of regular Dairy Milk.

Credit: Cadbury
Credit: Cadbury

Cadbury says the almond paste ensures consumers will still get that chocolate texture but without fears they are eating an animal product.

Plus, nut lovers will enjoy the subtle almond taste to the chocolate blocks. Awkward if you're a vegan and someone with a nut allergy.

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Louise Stigant, UK managing director of Mondelēz International, Cadbury's parent company, said: "At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey."

She explained that Cadbury was excited to be a part of a growing movement of people who have ditched meat and dairy.

The move to finally bring in a vegan version of their famous chocolate has delighted the Vegan Society.

Ericka Durgahee, a marketing manager for the UK-based group, said: "As we approach World Vegan Day on 1 November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products.

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"We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch!"

The Plant Bar will eventually be rolled out to consumers of other supermarkets from January 2022.

Sadly for Aussie consumers, Cadbury hasn't revealed when they can expect to see the products on their shelves.

A spokesperson for Cadbury Australia told taste.com.au: "While we don't have any immediate plans to launch a vegan Cadbury block in Australia, we're always working on new products that will excite Cadbury fans, and we know that there are more people choosing plant based milks than ever before.

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"We would only add a vegan option to our range if we were confident it delivers the same smooth chocolatey taste that people expect when they buy a block of Cadbury chocolate."

Featured Image Credit: Cadbury

Topics: News, Vegan

Stewart Perrie
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