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Caramilk Is Launching Hot Cross Buns This Easter At Woolies

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Caramilk Is Launching Hot Cross Buns This Easter At Woolies

Gird your loins Caramilk lovers, this Easter there's going to be a new way to enjoy your fave sweet AF choccie treat.

The Cadbury caramelised white chocolate will be found in chip form in the buns, which can be nabbed exclusively from Woolworths.

A four-pack will set you back $4.50 and will be available from today in stores.

Jennifer Barrow / Alamy Stock Photo
Jennifer Barrow / Alamy Stock Photo
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I guess we're just accepting now that Christmas won't even be cold in the ground before we start making hot cross buns available in-store, but who am I to complain about the rampant push of holiday capitalism.

People are already frothing over the treat, which was advertised in the Woolies catalogue this week.

The Caramilk Addicts Club on Facebook (which I didn't know was a thing and excuse me while I immediately go and join it) has been praising the new culinary addition.

The Caramilk buns join existing Cadbury options, including a milk chocolate filled hot cross bun, and the usual supermarket offerings like apple and cinnamon and fruited.

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martin berry / Alamy Stock Photo
martin berry / Alamy Stock Photo

Woolworths bakery commercial director (dream job), Jason McQuaid said that the new collaboration was 'arguably the most exciting flavour yet'.

"Hot cross buns are incredibly popular this time of year," he said.

"Last year, we sold more than two million individual hot cross buns the first week they were on sale, so we're thrilled to help Aussies end another challenging year with a delicious treat."

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Two million hot cross buns is an astonishingly large amount of buns and I had no idea Aussies were that into them.

Dallas Kilponen, Supplied/Woolworths
Dallas Kilponen, Supplied/Woolworths

Joanne Raven from Cadbury Australia called the dreamy chocolate one of the brand's most 'iconic' flavours.

"Perhaps one of our most iconic flavours to date, it's no surprise that Aussies love Cadbury Caramilk, and what better way to close off 2021 and celebrate Easter than with the launch of this new decadent bun," she said.

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Caramilk lovers have been burned before by the promise of delicious brand partnerships.

In October this year, McDonald's partnered with Cadbury to bring us the Caramilk McFlurry, but the ice cream got pretty bad reviews on social media, with most saying it was way too sweet or didn't really taste of Caramilk.

I made a personal pilgrimage to my local Mickey D's and was devastated by the Caramilk McFlurry, but I'm ready to be hurt again.

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The promise of chunky Caramilk chips in a baked good is too good to pass up and I'll definitely be giving these bad boys a whirl.

Woolies has already started rolling out recipes if you really want to mess yourself up this Easter, so go forth and enjoy Caramilk lovers.

Featured Image Credit: Woolworths

Topics: Food, News, Cadbury, Easter, Australia

Hannah Blackiston
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