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Channel 9 Criticised For 'Staggering' Lack Of Diversity In Covid-19 Vaccination Video

Channel 9 Criticised For 'Staggering' Lack Of Diversity In Covid-19 Vaccination Video

One viewer labelled it the 'White Australia policy in an advertisement'.

Stewart Perrie

Stewart Perrie

Channel 9 has released a PSA to encourage Australians to get vaccinated.

It features the network's biggest names, including the likes of Hamish and Andy, Peter Overton, Erin Molan, Georgie Gardner, Liz Hayes, Scott Cam and Eddie McGuire.

They all explain how important and vital it is for people to get the Covid-19 jab if they're eligible.

Australia's vaccine rollout has been disastrously slow and we're falling well below our western counterparts in protecting our nation from the pandemic.

While Channel 9's messaging is to-the-point, blunt, and easy to understand, people on Twitter are criticising them for not showing a bit more diversity in the casting.

Admittedly, while there's a near-equal split between the men and women on the screen, they're all white.

One person sarcastically said: "Wow what a unique and inclusive cast you have. Thank goodness for the representation displayed here today."

Another added: "Well intentioned, but maybe not the best way to appeal to broader society? Out of 8 women featured, it's not just that all are white (like all the men are also), but even within that subgroup it is so limited - 7 are blondes and @amyshark the only one that is even a brunette.

"This ad will really hit the mark for some... but for others it won't at all simply because they won't relate to it due to its lack of diversity. Hopefully there is a part 2 on the way too."

A third wrote: "The message is great but the lack of cultural diversity is staggering."

There were a few people who questioned why some are losing the central point of the video: to get people vaccinated.

However, it's a good point to raise that all Australians should be reflected in a large-scale PSA about the need to get vaccinated.

The final point though is for everyone to get vaccinated as soon as possible.

Featured Image Credit: Channel 9/Twitter

Topics: Australia