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A Texas bakery has been overwhelmed by its local community after they turned out to help it in its time of need.
Confections, located in Lufkin, posted on social media a picture of their rainbow heart cookies they had made to celebrate Pride month.
While it was an innocent, seemingly innocuous post, there was a massive backlash against the business.
The owners wrote on Facebook: "Today has been hard. Really hard. We lost a significant amount of followers because of a rainbow heart cookie we posted.
"We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted.
"My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods.
"So, if you love our cookies we will have an over abundance of them tomorrow. Hopefully tomorrow will be better."
Word quickly got around about the heartbreaking moment and people all over the area turned out in their droves to help Confections fill their orders.
Pictures were posted of people lining up around the corner to get their hands on the cookies and the business uploaded another one of their entire stock for the day being cleared out.
"Y'all Are The Best EVAH!!!!!" the business wrote on Facebook. "We have sold out of everything!!!! We'll reopen with rainbow cookies and all things glorious tomorrow!!!! Cheers to all you lovely humans.
"All this attention on our small business is very humbling. Makes me nervous! Those who know me (Dawn) know how shy I am.
"In the 11 years we've been open we've never seen anything quite like this. We (my sister and co-owner Miranda and our fabulous baker Felicia) are just so humbled and grateful and moved by this outpouring of love.
"The last several people in our shop put Money on their credit card for us to donate because there was nothing left to purchase."
Dawn mentioned how, after a very long and busy (yet rewarding) day, she had put her feet up with a glass of wine in her hand and tears streaming down her face.
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