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Crocs Are Making A Fashion Comeback With Massive Sales This Year

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Crocs Are Making A Fashion Comeback With Massive Sales This Year

Despite being super comfortable and coming in a range of colours and customisable options, many people still hate on Crocs.

However, when musician Questlove walked onto the red carpet at the Oscars this week in shiny, gold Crocs, many questioned how a celebrity could commit such a fashion crime.

While it might appear people still hate the shoes, the data shows a different story.

Sales on the shoe around the world have been massive for the first few months of this year.

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Credit: PA
Credit: PA

Compared to the same quarter last year, sales for Crocs skyrocketed 64 per cent to $460 million in the first three months of 2021. According to the BBC, pre-tax profit also grew to $122.5 million between January and March from a previous $18.7 million.

Crocs' chief executive, Andrew Rees, is hoping sales for the full year to be as much as 50 per cent higher than last year. The company predicted back in February that the total sales would be around 25 per cent, so these new quarterly figures show the shoe is making a huge comeback.

"The pandemic has allowed us to reach new customers, but I think consumers are also focused on what we can offer them in the future," Mr Rees told CNBC.

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"Sandals is a large product category and the accessible market for us around sandals is about $30 billion globally."

In recent times, Crocs has recruited some huge names in the entertainment world to help promote the shoe.

Post Malone brought out his own style of the cushy clog back in 2018 and they sold out within 10 minutes.

Credit: Twitter/Crocs
Credit: Twitter/Crocs
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The 'Posty Co.' signature Crocs were just like your average pair of Crocs, except these featured a spiffy yellow devil face design. They've also got several holes in them so that people can see your feet, or if you're like Post Malone, your socks.

Two years later, the company called upon Justin Bieber to make his own style of clog and they sold out within 90 minutes.

Bieber's brand of Croc saw the famous shoe given a youthful makeover with a bright yellow colour and custom Jibbitz charms.

"The Crocs X Justin Bieber with Drew Classic Clog pulls inspiration from the signature yellow of Bieber's personal clothing brand, Drew House, and includes eight custom Jibbitz charms designed to match his good vibes and laid-back style," a release said.

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Get on the Crocs train everyone because it's a one-way ticket to Coolsville.

Featured Image Credit: PA

Topics: Crocs, News

Stewart Perrie
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