Hungry Jack's Takes Cheeky Swipe At McDonald's Amid Court Battle Over The Big Jack Burger
Hungry Jack's has released a new ad after McDonald's took them to court over its Big Jack burger.
Macca's has taken issue with HJ's newest addition as well as the Mega Jack because they reckon it's eerily similar to their Big Mac and Mega Mac.
As a result, they've taken Hungry Jack's to the Federal Court in an attempt to stop the fast food chain from selling and promoting the burger.
But HJ's has hit back with a new ad that pokes fun at the ordeal and says Australians will certainly be able to tell the difference between the two burgers.
A voiceover says in the advertisement: "Someone's suing Hungry Jack's.
"The Big Jack has 25 per cent more Australian beef. Aussies know you can't get smaller pan-fried American burgers at our restaurants. We flame grill our beef and that's why the burgers are better at Hungry Jack's."
Documents were filed late last month and McDonald's says the Big Jack trademark is 'liable to be cancelled, and should in the exercise of the court's discretion be cancelled' based off several grounds, adding that it is 'likely to deceive or cause confusion'.
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McDonald's has even gone as far as saying that Hungry Jacks has acted in 'bad faith' for creating a burger that is so similar to the Big Mac.
The company says HJ's 'deliberately adopted or imitated' the 'distinctive appearance or build' of the Big Mac and also has promoted the new offering in much the same way as the Big Mac with a 'well-known tagline' of 'two all-beef patties, special sauce, lettuce, cheese, pickles, onions - on a sesame seed bun'.
Macca's is asking the Federal Court to get Hungry Jacks to get rid of its trademark for the Big Jack as well as all 'promotional materials, including physical and electronic brochures, menus, advertising and marketing materials, stationery, signage, packaging and documents'.
They are also seeking damages, interest and costs.
But Hungry Jacks reckons this is just one big laugh.
A spokesperson for the company said: "Hungry Jack's is bemused by the trademark lawsuit filed against it in the Federal Court. This is without basis.
"Big Jack is a registered trademark of Hungry Jack's and it is clearly evident that customers are not confused or misled that the Big Jack and Mega Jack burgers are only available at Hungry Jack's."
Featured Image Credit: Hungry Jack's