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Japan’s Most Popular Premix Strong Zero Has Touched Down In Australia

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Japan’s Most Popular Premix Strong Zero Has Touched Down In Australia

If you've ever travelled to Japan then chances are you might have heard of Strong Zero.

It's the punchy, tangy and alcoholic premixed drink that everyone chugs over there and it's about to touch down in Australia.

It's a rite of passage to knock one or ten of these down your gob when you're over in Japan, but because we can't travel over there right now due to Covid-19 restrictions, it only makes sense for the drink to be brought to us.

The drink has been rebranded here as -196 Double Lemon.

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But this drink isn't just your typical high-alcohol and lemony premix.

It's made by freezing a whole lemon in liquid nitrogen at a temperature of (yes, you guessed it) -196°C. Once it's harder than your nipples in that temperature, the tangy fruit is 'pulverised and soaked in shochu and vodka'.

The end result is something that is epic as it is full-on.

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What's even better is that this drink is trying to position itself as in between the seltzer and traditional premix markets.

It only has 0.3 grams of sugar and 122 calories in each can, but it's also got a decent 6 per cent ABV.

Beam Suntory Director of Innovation, Kay Oh said in a statement: "Aussies who've travelled to Japan show a genuine love for one of the country's biggest and fastestgrowing brands -196 ֯C Strong Zero, and we're excited to launch our very own -196 Double Lemon in Australia.

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"We want Aussies to feel like they're enjoying the real deal straight from the fridge of a convenience store in Tokyo. Unmistakably Japanese, we can't wait for this next-level refreshment to hit Aussie shelves."

A few independent retailers have been selected to sell the cans this month before they officially land at leading liquor stores in the coming months.

You'll be able to get these bad boys for $22 for a four pack and a 10 pack will set you back $47.

The premix comes in a boatload of other flavours in Asia, including grape and grapefruit. Who knows whether they'll debut on our shores in the future.

Featured Image Credit: Supplied

Topics: Australia

Stewart Perrie
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