Joey Chestnut has broken his own hot dog-eating record by smashing 76 wieners into his gob in just 10 minutes.
Appearing at the annual Nathan's Hot Dog Eating Contest on the 4th of July in the United States, Chestnut arrived with the record books in his sights.
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While you might think competitive eating is confined to restaurants found in the sticks, this challenge is next level.
There was a huge crowd that cheered on the record-holder and he was even allowed to walk into the venue with a full on theme song like he was about to take on Triple H in the WWE.
In last year's competition, Joey managed to devour 75. This year, he went one better.
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He sat alongside other people who thought they could take on the record and absolutely blitzed the rest of the competition when the starting bell sounded.
As the 10 minute mark ticked agonisingly closer, some of the eaters tapped out. But not Joey.
He looked at them with pity as he focused on his game plan: getting as many hotdogs into his mouth, swallow, wash it down with some pints of milk and power on. To be honest, it's a tough watch.
But if you're a hot dog-loving foodie, then you'll know just how challenging such a feat is.
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When you look at a breakdown of all 76 hot dogs, it's hard to imagine anyone being able to do what Chestnut did without either passing out or being admitted to hospital.
The hot dogs he consumed were made up of 22,800 calories, 1,368 grams of fat, 1,824 grams of carbs and 836 grams of protein. Yeah, no thanks.
This is the 14th time Chestnut has taken out of the competition and he's showing no signs of slowing down.
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Speaking to ESPN after taking out the title, Joey said: "It just felt good. Even if I was uncomfortable, having everybody cheer me and push me, it made me feel good."
He had been looking forward to the event since last year's was dramatically different due to the coronavirus pandemic.
For the first time the event was held indoors and spectators were not allowed to attend; competitors were separated by screens and the team carting over fresh hot dogs to entrants were wearing masks.
Music was pumped into the room in an attempt to create a bit of an atmosphere for competitors.
Featured Image Credit: PA