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Kmart Faces Calls To Stop Separating Boys And Girls Clothing

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Kmart Faces Calls To Stop Separating Boys And Girls Clothing

A petition has been launched to get Kmart to stop separating boys and girls clothing in the store.

Sarah Rogers is sick of seeing the shopping giant segregate clothing based on gender and is trying to drum up support to make a more inclusive area.

She wrote on her Get Up campaign: "Young children are told which colours, clothing styles and even interests they are permitted to have through the choices they have available in their respective gender's clothing department.

"Many parents of young boys will tell you their son loves pink, rainbows and flowers but simply cannot wear clothes in these styles like girls do without taking them from the girls' section, which sends them a strong message that the things they like are 'wrong'.

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"Similarly, many parents of girls lament the lack of dinosaurs, trucks, and non-frilly styles in the girls' section."

Credit: Kmart
Credit: Kmart

She alleges there are plenty of smaller retailers who have stopped gendering their clothing and just combined the two sections.

"It is time for Australia's biggest retailers to follow suit," Sarah wrote. "Enough. Get rid of the gender separated clothing sections, and let kids choose exactly what they like without arbitrary boundaries."

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More than 170 people have signed the petition and it's already attracted the attention of Kmart.

The retailer told 7News the boys and girls section 'reflects a majority of the way our Kmart customers shop' and insists they aren't intentionally stereotyping the clothing based on gender.

However, plenty of people who have signed the campaign believe Kmart should start to change its approach.

One signatory wrote: "There is nothing more frustrating than shopping for clothes for my toddler and only finding pink and frills in the 'girls' section and grey and blue and trucks in the 'boys' section. Can we just get a spectrum of colour and images and phrases and sayings for ALL kids please?"

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Another added: "I signed so that little kids don't have to feel like there's boundaries that stop them from wearing what they want."

A third said: "I'm so tired of only be able to find clothes with slogans, pictures etc that my son likes in no other colours than blue, grey, black, red and mint green.

"Why can't my son get a purple shirt with a dinosaur on it? Purple is his favourite colour. Or a black shirt with a flower? Mix it up! In 2021 we shouldn't still be showing these gender roles dinner kids throats. Just make it one big kid's section."

Featured Image Credit: Kmart

Topics: Australia

Stewart Perrie
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