LEGO Launches Its First Ever LGBTQIA+ Set Called It ‘Everyone Is Awesome'

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LEGO Launches Its First Ever LGBTQIA+ Set Called It ‘Everyone Is Awesome'

LEGO has announced it will release its first ever LGBTQIA+ set ahead of Pride Month in the US.

The toy company has titled the set 'Everyone is Awesome', which is a play on The LEGO Movie's iconic 'Everything is Awesome' song that people couldn't get out of their heads.

Designer Matthew Ashton came up with the idea and wanted 'to make the space feel like home with something that reflected me and the LGBTQIA+ community I'm so proud to be a part of'.

Clearly LEGO was super keen on the concept and has turned it into a reality.


It will be ready for the masses soon and comes on the eve of America celebrating their LGBTQIA+ diversity for Pride Month.

Credit: LEGO
Credit: LEGO

The set comes with 11 colours and characters that line up in a staggered row.

It features all the colours of the LGBTQIA+ and trans flags, as well as the additional black and brown colours that signify the fight against racism and recognise the different ethnicities of members within the community.


Ashton added that it will be incredible to see the rainbow reflected in the LEGO set and hopes it will send a positive message to the world and all those in the community.

"Growing up as an LGBTQ+ kid - being told what I should play with, how I should walk, how I should talk, what I should wear - the message I always got was that somehow I was 'wrong'," he said.

"Trying to be someone I wasn't was exhausting. I wish, as a kid, I had looked at the world and thought, 'This is going to be OK, there's a place for me.' I wish I'd seen an inclusive statement that said 'everyone is awesome'."

The creation has also sparked joy amongst LGBTQIA+ employees at LEGO.


Many are thrilled to see the company take such an overt support for their community.

Jane Burkitt works in supply chain operations at the company and said: "I've been at LEGO for six years and I've never hesitated to be myself here, which isn't the case everywhere.

"When I joined Lego, I hoped it would be an inclusive place - but I didn't know. People like me wonder, 'will I be welcome here?' And the answer is yes - but this set means that, now, everyone knows it."

The set will drop in the US on June 1 and it's not known whether it will be available for purchase worldwide.

Featured Image Credit: LEGO

Topics: News, LGBT, Lego

Stewart Perrie

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