Hundreds of thousands of people have signed a petition hoping to see lifetime bans introduced for trolls who hurl racist abuse at sports players.
The online campaign was launched in response to the horrific comments directed at three English footballers following the Euro 2020 final loss.
Marcus Rashford, Jadon Sancho, and Bukayo Saka have been subjected to vile and 'disgusting' messages as fans were angry they missed their shots during a penalty shootout.
The racial abuse has been condemned by the Football Association, Prime Minister Boris Johnson, England manager Gareth Southgate and even Prince William.
It's clear many want those found to have trolled players with discriminatory taunts should never step foot in a sports stadium again.
A Change.org petition has already racked up more than 700,000 signatures and is directed at The Football Association, Prime Minister Johnson and Secretary of State Oliver Dowden.
It was started by 'multi-racial football fans' Shaista, Amna, Huda, who are 'proud' and 'inspired' by the diversity, talent, bravery and leadership of the England team.
They wrote: "Their vision is an inclusive vision and this matters more than EVER - it's why we feel proud of this team and why they're so cherished and loved by many of us.
"There should be no room for racists and bigotry in football or society. We are calling for the Football Association and the government to work together now to ban all those who have carried out racist abuse, online or offline, from all football matches in England for life.
"Our England team stood up for all of us - now we must stand up for them."
The tricky part about enacting this sort of lifetime ban is working out who the person is behind the account.
While loads of people have their real face and name embedded somewhere in their social media profile, many more are completely anonymous.
A separate UK government petition has suggested social media companies should introduce identification verification on all future accounts to prevent people being completely hidden.
More than half a million people have signed this campaign, which is well more than needed to trigger a response from the government.
It was started by celebrity Katie Price, who hoped it would protect her son Harvey from online trolls.
She wrote: "Make it a legal requirement when opening a new social media account, to provide a verified form of ID. Where the account belongs to a person under the age of 18 verify the account with the ID of a parent/guardian, to prevent anonymised harmful activity, providing traceability if an offence occurs."
The UK government eventually responded to the petition and said their 'Online Safety legislation will address anonymous harmful activity'.
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