A local Australian news channel was forced to delete a story from social media about wild weather after it was pointed out that a hilarious meme was accidentally used in it.
People who construct memes have been ramping up their efforts to subtly insert their hilarity into everyday images and video.
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Well, sadly that's happened to WIN News Ballarat after it did a story on some of the intense weather the region experienced this week.
Four homes have been left uninhabitable and 60 others were severely damaged during the wild storm.
The Facebook page for the station asked for people to submit their stories of the damaging hail and fierce wind gusts that blew through Victoria on Tuesday night.
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The post was met with several submissions, however one dramatic looking video made the cut and was the first to be featured during the voice over.
Sadly for WIN, the video being used has already been circulated around the internet for another reason.
You might have to watch it a few times to see what we're talking about but if you still have no idea then we've provided a healthy screenshot.
If you're still scratching your head then you probably aren't aware of the meme that features a very, very well endowed man called Wood.
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The meme has certainly gathered pace during the coronavirus pandemic, with meme generators trying to sneak it into apparent news updates and 'Click Here' bait on social media.
Whoever created this latest iteration of Wood in the sky deserves an applause because it certainly takes subtle to another level. Sadly again for WIN, they weren't aware of the joke when the story was broadcast.
They took the story down from Facebook, however it didn't take long before screen recordings of the hilarious moment when viral on Aussie meme pages like Brown Cardigan on Instagram.
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It's tough moment for news broadcasters because it will mean they will have to check every single picture with a bloody magnifying glass any time they get a submission just to ensure there's not another hilarious meme lurking in the background waiting to go viral.
Featured Image Credit: Channel 9