Graphic design is so important when trying to promote your brand, product or yourself.
You need to find something slick, edgy, eye-grabbing and easily digestible to get your message across.
SEGA might want to go back to the drawing board after people noticed the promotional poster for a new Ultimate Quest for Phantasy Star Online 2 made audiences do a double take.
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People have pointed out that the poster makes the Final Battle look a hell of lot like Anal Battle due to the font spacing.
It's gone viral on social media, with one person writing: "In the future, I would be careful with the fonting that looks awkward enough to turn it into one big internet joke for the people to laugh at."
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Another added: "Please work on your kerning..."
A third said: "Graphic design fails hurt me in a personal level."
Kerning is the typographic process of adjusting the space between letters and numbers. It's a delicate mission of getting the perfect spacing that is visually appealing to audiences and makes it easy to read.
No doubt a little more time on this would have helped avoid another classic design fail.
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It's nowhere near as bad as a Filipino basketball team who suffered a massive cock up while trying to promote an upcoming season.
The Red Warriors basketball team were gearing up for the RedWire University Athletic Association of the Philippines championship and they wanted everyone to 'make it count'.
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Instead of the 'o' in count, they put a player's head behind it and while the sentiment was good, it made it look like an extraordinarily rude message.
The team should have definitely consulted an Australian before posting it because they would have noticed it immediately.
They clearly eventually realised their error and uploaded a different set of images with the 'Make It Count' to the side of the players.
Featured Image Credit: SEGA