It seems like every few weeks, the celebrity of the month releases a new aftershave or perfume to the masses.
The scent might have hints of cucumber or lavender and people soak it up by the millions.
But they will all pale in comparison when Shane Warne debuts his fragrance in Australia.
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SW23 is hitting the shelves this week and it will give cricket fans and fans of the star a chance to smell just like him.
Actually, no you won't be smelling like the King of Spin after a couple of hours on the field, but instead like a refined gentleman who knows how to hold his own.
According to the official description, SW23 will be a bold and woody fragrance, exhibiting hints of 'sophistication, sensuality, and warmth'.
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"Opening with notes of fresh bergamot, mandarin leaf, cardamom and crisp apple, the scent transcends, develops and intensifies with mid notes of juniper berry, lavandin, clary sage and wild mint before finishing with bold base notes of Indonesian patchouli, birch wood, oak moss and leather accord," the description continues.
"The refined yet bold bottle showcases the style of Shane himself, featuring a sleek black body adorned with silver accents - the perfect addition to any men's fragrance collection."
You'll be able to get it from Chemist Warehouse for $49.99 for a 100ml bottle. You might want to stock up on a few bottles though.
Warney reckons it's a beautiful scent and one that will get you some serious attention.
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Speaking to the Daily Telegraph, the former cricketer said: "I've had some good feedback from women, they seem to like this.
"People will notice you wearing it and they will comment on how wonderful you smell. It creates conversation and will make you feel happy, confident and sophisticated."
So what are you waiting for? Do you want to smell like a goddam legend or not?
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