Victoria Bitter is beloved by people all over Australia. But as times change, brands change.
VB won't be altering its famous beer any time soon - however they are diversifying and opening themselves up to a new market. Introducing Thirst, the first ever fragrance from Victoria Bitter.
Yep - you read that right. You will soon be able to buy your very own aftershave that has been produced by a beer company.
Advert
The company says it will help 'hard-working Australians get from the worksite to knock-off drinks, even if that's the bar at home for now'.
The fragrance apparently has bitter citrus notes that give way to floral spice and sweet hoppy accents, with subtle imaginings of freshly cut barley. So, essentially, if you've ever wanted to smell like beer, spray this bad boy all over you.
Victoria Bitter's Marketing Director Hayden Turner said: "We love hard work, but let's be honest, no one wants to be the person who brings the smell of the worksite to the pub, which is why we created Thirst.
"It enhances that perfect knock off moment - a spray of Thirst, followed by an ice cold VB at the pub with your mates.
Advert
"We wanted to honour that moment with a fragrance that every hard-working, VB drinking, Aussie man would be proud to wear."
The best part of the fragrance: the bottle looks like a little stubby. This would be the perfect addition to literally any cabinet around Australia.
It's currently being sold at Chemist Warehouse and on VB's website for just $25. So, go on, whack that stuff all over your body because that will be one hell of a scent.
Featured Image Credit: Victoria Bitter