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Violet Crumble Chocolate-Honeycomb Milk Is Coming To Australia

Violet Crumble Chocolate-Honeycomb Milk Is Coming To Australia

There's no denying that 2020 has been a bit of a rough year for most of us.

Thankfully, companies are doing their bit to make us smile again and boy do you have a reason to do that today.

Violet Crumble, the legendary honeycomb chocolate, has decided to switch up the game and will be releasing a milk version of their revered treat in partnership with South Australian based beverage manufacturer Bickford's.

Honeycomb plus chocolate plus liquid sounds goddamn delicious.

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Credit: Robern Menz
Credit: Robern Menz

Robern Menz CEO Phil Sims has revealed the velvety sounding choccy milk will land on October 1 and admits it's better late than never.

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"It may have been 107 years in the making, but it's better late than never," he said in a statement. "There's almost nothing more Australian than flavoured milk as we've all grown up with it, so we had to give Aussies what they want. Chocolate and honeycomb splattering together with milk just makes sense.

"It was always on our agenda to introduce a Violet Crumble milk drink as we knew the flavour combo was a no-brainer.

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"Collaborating with Bickfords's has been a win-win for both businesses and to know that we are able to support other SA companies by sourcing local ingredients, like Golden North milk, means a lot."

Oh no, it means a lot to us humble folk who get to lap it up from this week.

The drink will be available from Coles Express, Caltex, Drakes, IGA, Foodland, Romeos, The FruChocs Shops and Bickfords's online store, Sippify.

Featured Image Credit: Robern Menz

Topics: Food, Australia

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Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.