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White Claw Hard Seltzers Are Finally Coming To Australia In October

White Claw Hard Seltzers Are Finally Coming To Australia In October

Aussies will get to enjoy three flavours when it arrives: Mango, Natural Lime or Ruby Grapefruit.

Stewart Perrie

Stewart Perrie

White Claw Hard Seltzers will finally make their basic b***h way to Australia in October.

The drink is incredibly popular in America and currently takes up 60 per cent of the hard seltzer market share.

If you're wondering what the hell a hard seltzer is then let us explain: it's essentially flavoured sparkling water with an alcoholic kick.

After making waves in the US and firmly establishing itself as the brand that everyone must have, they've decided to come Down Under and see whether there's an appetite for them.

Mark Anthony Brands International

Mark Anthony Brands International has partnered with our very own Lion Co, who produce the likes of James Squire, XXXX Gold, Furphy and Little Creatures, to bring White Claw to Australia.

Mark Anthony Brands International CEO Davin Nugent said in a statement: "Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our social media channels, demanding we bring White Claw to Aussie shores."

Aussies will get to enjoy three flavours when it eventually arrives in October: Mango, Natural Lime or Ruby Grapefruit.

That's only a small portion of the available flavours in the US, but if White Claw is successful in Australia, then we could soon be drinking up the likes of Tangerine, Black Cherry, Raspberry, Watermelon, Lemon and Pure (oooh that sounds vague).

Mark Anthony Brands International

The brand has been successful due to it being marketed as a healthier choice of alcoholic drink. While that might sound oxymoronic to have healthy booze, it capitalises on the fact that it has just 2g of carbs and 100 calories.

Lion Australia's managing director James Brindley said securing the deal was a no-brainer.

"It is the most sought-after beverage brand in the world right now," he said. "We believe the seltzer category represents a significant growth opportunity for Lion over the coming years and we are looking forward to bringing the biggest seltzer brand in the world to Australia."

The Australian version will be 4.5% alcohol, which is slightly less than the 5% version that Americans enjoy.

Featured Image Credit: Mark Anthony Brands International

Topics: Food, News, Australia