Woolworths Ditches Ooshies To Bring In LEGO-Style Collectibles

Woolworths has ditched their Ooshies collectibles and will instead offer customers LEGO-style toys.

The Ooshies were a tour de force each time they were released to the public and were miniature figurines based on Disney characters.

When you spent more than $30 you would get one of the toys and parents rushed to the supermarkets so their kids could fill the set.

But it looks like Woolies wants people to use their hands and ingenuity a bit more by letting their customers create things with building blocks.

Woolworths chief marketing officer Andrew Hicks said in a statement: "Woolworths Bricks is a fun and interactive way of learning that can spark conversations within families about sustainability; whether that's how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies."

You just need to fork out $30 to get a bag of bricks, which are 80 per cent recyclable, and then pay an extra $6 to $10 to buy the baseboards and additional material.

Once you're all set, you will be able to build a replica of a Woolies supermarket.

The sustainable store features solar panels; free fruit baskets; checkout registers; deli, meat and seafood counters; car charging stations; trolleys and other little tidbits.

Or you could sack off the plans and concoct something else entirely.

You'll be able to recycle the bricks if and when you get bored of them and there will be dedicated bins at participating Woolworths stores that you can drop them off at.

Good Environmental Choice Australia head of engagement and marketing Paula Clasby is pleased to see Woolies again committing to a recyclable program.

"[This] means Woolworths are demonstrating their commitment to having a lower environmental, health, and social impact," she said.

"By certifying under an independent life cycle ecolabel, Woolworths have moved far beyond making self-declared claims for their new collectibles range."

Positive Minds Australia director Madhavi Nawana Parker is excited these new collectibles will get kids interested in science, technology, engineering and math.

She said the bricks will hopefully get participants to grow their problem solving skills as well as think about 'construction, planning ahead, perseverance and flexible thinking skills'.

Featured Image Credit: Supplied

Topics: Australia

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

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