An Alan Partridge statue has appeared in the middle of his hometown of Norwich City Centre, and it's even been authorised by the man himself.
The golden 11ft (3.3m) statue was the handiwork of Partridge fans and sculptors Nic Dutton and Gavin Fulcher.
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Partridge, Steve Coogan's iconic character, tweeted about the unauthorised use of his person to create the sculpture after seeing photos emerge online.
He posted: "A STATEMENT. Although this is completely unauthorised, having taken counsel, I am happy that the statue's attitude and stance are correct.
"If the people of Norwich and surrounding areas want to memorialise me in sculpture, then as long as it is rendered in alpha brass with a low zinc content and not, say, a duplex brass, I grant my consent and will instruct my legal team to resheathe their daggers.
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"I was further concerned the statue would be a compound resin with gold paint applied. These fears have also been allayed.
"If my statue can in some way act as an Ambassador for Brass, and encourage just ten children to take up a brass instrument, it will be an upbeat ending to an otherwise dreadful year.
"Thank you.
"STATEMENT ENDS.
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"Alan Partridge."
Speaking to the BBC, co-creator Mr Fulcher denied it was in any way, shape or form part of a publicity stunt for Coogan's new podcast.
He said: "It was just a bit of fun really. I think during this time we could all do with a bit of light relief."
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Adding: "When you go to uni and meet new people, you say you're from Norwich and people instantly mention Alan Partridge.
"He is so synonymous with the city, and the people have taken to him too."
From The Oasthouse: The Alan Partridge Podcast is Steve Coogan's latest instalment from the world of the veteran disc jockey.
The series consists of 18 episodes, each 20 or so minutes in length, of Alan speaking his mind, whether that's from his 'oast-style house' or while running through the countryside - or even hiding in a neighbour's garage.
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But while while it's mainly just Alan talking to himself, save a couple of one-sided phone calls with his assistant Lynn, Coogan tells LADbible he thinks it offers a whole new side to his most popular character, one which fans have never seen - or heard - before.
From the Oasthouse: The Alan Partridge Podcast is available to download now from audible.co.uk.
Featured Image Credit: Boo MarshallTopics: TV and Film