In these divisive times, one thing most people can unite on is their hatred of snorers.
Miraculously, Aldi thinks it has the answer to the problem, with its range of anti-snore pillows. Yes, the supermarket have promised to put to an end an issue that's been the bane of couples, bed sharers and hostel sleepers for years.
So, what makes their pillows so special? The store says: "The 100 percent cotton cover encases a S-shaped foam core, designed to encourage better breathing throughout the night."
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I've no idea what an S-shaped foam core is exactly, but you won't get any complaints from me if it clears the airways.
The cost of this supposedly miracle pillow is a mere £5.99 ($7.79), with Aldi also offering a Relaxation Pillow at the same price. This one it describes as 'a versatile pillow with two separate compartments to allow height adjustment to tailor the pillow to your individual needs and sleeping positions'.
Who knew pillows had separate compartments?
The return of the Aldi pillow range comes as the supermarket increases its market share in the UK, while also discovering much of the country hasn't been pronouncing its name properly.
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Q1 results for 2020 showed the value supermarket now has a 7.9 percent market share - eating into the 'big four' of Sainsbury's, Tesco, Asda and Morrisons.
However, we've all also been calling it 'All-di' and dragging out the A sound of the first syllable. Supposedly this is completely wrong, and we should actually be pronouncing 'Al-di' as in the name Alan.
In fairness to the chain, they've not exactly been discrete about how we should pronounce it either - pronouncing it correctly in all of their adverts.
Still, it's not likely they'll let such matters keep them awake at night - not with such wonderful pillows at any rate.
Featured Image Credit: Credit: Aldi