When you're trying to make it as an influencer or content creator on social media these days, some people will tell you that you have to amp things up to get attention.
Because there are so many people out there competing for views, likes, shares and comments, you have to set yourself apart from the rest of the pack.
Pranksters have certainly been trying to do that by upping the ante in order to get bigger audiences. But there is a line in how far you can go.
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That's what two Australians brothers have discovered after a victim in one of their prank videos went to the police.
According to Channel 7, brothers Luke and Joel Erwin have been charged with assault after they allegedly used an air horn to spook unsuspecting people in the street.
The video seems pretty harmless: the pair creep up behind people and blow airhorns near their ears to give them a shock. While it could be chalked up as a bit of fun, one person says their hearing was damaged as a result of the prank and they aren't happy.
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"If the guy's ear's hurt, yeah I do (regret it)," Luke told Channel 7.
"I guess people might find it offensive but at the end of the day, we're just trying to have a laugh," Joel added.
The pair uploaded a video to their social media channels revealing that they had been arrested and bailed over the assault charge.
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In addition to that offence, they're also facing another charge relating to two other pranks.
The first involved one of them allegedly touching a woman with a feather-duster and the other was a 'sneezing prank' where one of the brothers allegedly pretended to sneeze on people while spraying water on a woman's face, neck and shirt.
Those events mean they've been slapped with assault occasioning actual bodily harm in company and common assault charges.
Lawyer Paul McGirr told Channel 7: "[They] may think it's only mucking around, unfortunately for them the test is on the alleged victim and how they feel as a result of that prank."
Featured Image Credit: Luke Erwin23