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A Bounty return scheme has been launched due to it being the most hated chocolate in the Celebrations tin. Watch 'The Lonely Bounty' ad below:
Bounty is the marmite of chocolate, you either hate it or love it and there's no in-between.
Mars is the maker of the coconut bar and it has admitted to the sweet treat being the most thrown-away chocolate from the iconic Celebrations tub.
Over half (52 percent) of Brits claim it's their least loved chocolate.
The research revealed that the dislike of Bounty bars is most prevalent in Brits aged 18-24, with 44 percent of them choosing it last.
However, Christmas has come early for Bounty bashers this year and for the first time, Mars Wrigley is offering to take back unwanted Bounty bars from Celebrations tubs.
You will be able to swap them for Maltesers Teasers, as part of the Bounty Return scheme which is launching across the nation in January 2022.
The scheme is rolling out across three locations Including Glasgow, London and Manchester from the 17 January.
Cemre Cudal, Mars Wrigley's Head of Christmas said: "Our film highlights a love affair between two outsiders - Bounty and Sprout.
"The unlikeliest of couples but, nonetheless, a love for the ages. I defy anyone not to fall in love with Bounty after they watch this heart-breaking film.
"And if after all that, you still can't bring yourself to love a Bounty this Christmas, we'll take them back as part of our Bounty Return Scheme in January.
"Because no Bounty should be left alone at the bottom of a Celebrations tub."
The company showcased the dislike of the coconut sweet in their new ad, which follows the story of the 'Lonely Bounty' - an unwanted chocolate bar who struggles to find love at Christmas.
It begins with Bounty unable to find a dating match online among the endless 'Bounty boycotters'.
The poor sweet is seen to be alone at the disco, stood up for a date and a pink slipper pity party, which are set to tug at the festive heart strings of even the most seasoned Bounty basher.
The emotive tongue-in-cheek ad does end with the lonely Bounty finding a new love with a fellow controversial Christmas food - the Brussels Sprout.
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