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Global Brands Behind Marmite And Heinz Beans Under Fire For Advertising On Pornhub

Global Brands Behind Marmite And Heinz Beans Under Fire For Advertising On Pornhub

Global giants Kraft Heinz and Unilever have come under fire after paying for advertisements to be put on Pornhub - the world's most popular porn website.

Both companies launched campaigns on the website in the last year. Unilever, which makes Dove soap, Marmite and Hellmann's mayonnaise, ran an advert for grooming company Dollar Shave Club.

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The ad read: "If you use our bathroom products you won't have to visit this site as much."

Unilever ran an ad on Pornhub for Dollar Shave Club. Credit: Dollar Shave Club
Unilever ran an ad on Pornhub for Dollar Shave Club. Credit: Dollar Shave Club

According to the MailOnline, Dollar Shave Club's creative director Matt Knapp said the company opted to advertise on the porn site because it 'had guys' backs'.

He told the marketing journal Mi3: "It's not expensive, but interestingly, the exposure that you can get and the impressions are huge."

The advertisements had been posted on to Pornhub. Credit: Pornhub
The advertisements had been posted on to Pornhub. Credit: Pornhub
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Unilever has now vowed never to advertise on Pornhub again following criticism of the move.

A Unilever spokesman said: "We will ensure that none of our brands advertise on Pornhub again, or on any other porn sites.

"Dollar Shave Club has also confirmed that they will not advertise with Pornhub again, or on any other porn sites."

Kraft Heinz owns Heinz Tomato Ketchup. Credit: Kraft Heinz Company
Kraft Heinz owns Heinz Tomato Ketchup. Credit: Kraft Heinz Company

When it comes to Kraft Heinz, the company that owns Heinz Beans, Heinz Tomato Ketchup, Weight Watchers, HP Sauce and Capri-Sun, it advertised on Pornhub by taking over the homepage for a day during a '#FoodPorn' campaign.

The Daily Star Online reported that Kraft Heinz's director Nigel Dickie told them: "The DEVOUR frozen food brand, which is only sold in the US, had a one day promotion solely as part of the brand's Super Bowl activation.

"The brand was explicitly talking about #Foodporn, which has become a cultural phenomenon on Instagram."

Featured Image Credit: Pornhub

Topics: News, PornHub

Rebecca Shepherd

I'm Becky - a journalist at LADbible. I graduated with a First Class BA in Journalism before going on to cover criminal court cases, medical tribunals and breaking news for the national media - which inevitably and eventually became as glum as it sounds. Can often be found rocking a bag for life - which I made a 'thing' way before Rihanna. You can contact me at [email protected]

 

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