Bundaberg Rum Releases Limited Edition Bottle To Raise Money For Bushfire Affected Animals
Bundaberg Rum is a pretty iconic Australian label, with millions of bottles and cans sold every year to those who love the amber spirit.
Now the company has decided to do something to help the animals that have been affected by the Aussie bushfire crisis.
Bundy Rum has announced it will soon release the limited edition Australian Bushfires Regeneration Rum. All of the profits made from the sales of the bottle will go directly to WWF's Australian Wildlife & Nature Recovery Fund.
The Queensland-based company has released a statement on social media, saying: "We're proud to have recently donated $500K to the Australian Red Cross Australia Disaster Relief & Recovery Fund.
"These funds help the Australian Red Cross support people and communities who have been impacted by these devastating bushfires.
"Like so many of you, we've been heartbroken at the scale of natural devastation that Australia has endured with 18.6 million hectares of bushland and more than a billion animals lost. We wanted to do more, and we know our Bundy Rum community want to do more too.
"We hope to raise $1 million through the sales of this limited-edition rum.
"Launching at the end of March, keep an eye out for more details on how you can purchase a bottle."
More than a billion animals are believed to have perished during the Black Summer bushfires, however that is considered a conservative estimate. Experts are yet to assess the total damage because many of the affected areas haven't been declared safe.
It's likely this recent bushfire season will cause untold damage to koala populations, with hundreds being incinerated in South Australia, Queensland, New South Wales and Victoria.
In the meantime, firefighters have been celebrating over the past few days after an absolutely colossal storm helped extinguish loads of bushfires.
On Saturday, it was announced that the Currowan fire, near to Sydney, is out. It destroyed more than 300 homes, as well as 500,000 hectares of land. As well as that, the Gospers Mountain 'megafire' in the Blue Mountains has also gone out, finally.
The New South Wales Rural Fire Service tweeted: "This is the most positive news we've had in some time. The recent rainfall has assisted firefighters to put over 30 fires out since Friday. Some of these blazes have been burning for weeks and even months."
There are still a few dozen bushfires being tackled, however it's welcome relief for those who have been working around the clock for several months.
Featured Image Credit: Bundaberg Rum