Cadbury Launches Freddo And Friends To Help Those Affected By Bushfires
Cadbury has launched a new campaign to help raise awareness of the devastation caused by Australia's wildfires.
The chocolatier announced its 'Freddo & Friends' initiative, which will see 100 percent of the proceeds from Cadbury's Freddo, Caramello Koala and Furry Friends products go to wildlife foundations across the country.
Confirming the heartwarming pledge, the confectionery giant said it too had been 'affected' by the bushfire disaster and wanted to help.
A spokesperson for the company said: "Our hearts go out to all that have been affected by the devastating bushfires. The impact on families, homes and the environment is truly devastating.
"Like all that have been affected, our precious and much-loved native wildlife has suffered incredibly."
According to 7News, Zoos Victoria, Taronga Zoo and the Kangaroo Island Wildlife Park will receive the money from the initiative, with a minimum of $500,000 guaranteed.
Cadbury has also pledged to donate food to Foodbank Australia.
Australian Prime Minister Scott Morrison has said that 27 people have died in the bushfires so far. Two thousand homes have also been destroyed and more than one billion animals have been killed.
However, the situation would now be much worse if it wasn't for the thousands of firefighters, emergency workers and volunteers who have been working around the clock to keep Australia's citizens and wildlife safe.
More Like ThisMore Like This
There have been plenty of stories of firefighters going above and beyond while doing their job.
Jenna O'Keeffe shared a picture of her dad outside their farm in Conjola on Facebook and explained that he had spent the previous 10 days fighting the devastating bushfires in 12 hour shifts alongside hundreds of other volunteer firefighters.
She wrote: "This is a picture of my dad getting five mins sleep on our front lawn, while my brother keeps watch over the fire burning at the top of our farm after he finished his 10th 12 hr+ day in a row fighting voluntarily in the community with the RFS NSW.
"My family have been fighting these fires on our farm and our community nonstop for over a month. They are tired, they are sore, and they are running out of resources.
"Today I heard my dad cry, he said, 'Jen I have never seen anything like this, it's never ending'. We still have over 50 days of summer left we aren't even halfway and there is currently no end in sight."
A video was also posted on Reddit that showing two cousins collecting koalas and taking them to safety in their car.
The short video shows a car filled with koalas that have been rescued in a car. It was filmed on Kangaroo Island, where more than 20,000 koalas have died, over half of the island's 50,000-strong population.
Featured Image Credit: Cadbury