California has banned the manufacture and sale of animal fur - becoming the first US state to do so.
The new law will mean residents will be banned from selling or making clothes, shoes or bags with fur after 2023.
Governor Gavin Newsom, who signed off on the law - as well as one banning the use of most animals in circuses - said: "California is a leader when it comes to animal welfare and today that leadership includes banning the sale of fur.
"But we are doing more than that. We are making a statement to the world that beautiful wild animals like bears and tigers have no place on trapeze wires or jumping through flames."
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The move has been praised by animal rights groups, with a spokesperson from the Humane Society US saying: "We applaud Gov Newsom and the state's lawmakers for recognising that California citizens do not want their state's markets to contribute to the demand for fur products."
PETA vice-president Tracy Reiman also commented: "Today is a historic day for animals in California, including those who have been whipped into performing in circuses, or skinned alive for their fur or skin."
Animal right's groups are now hopeful California's law will prompt other states into introducing similar bans.
But, of course, you can't please everyone and those who work within the multi-billion-dollar fur industry have spoken out against the new rules.
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Keith Kaplan from the Fur Information Council blasted the new law, saying it was part of a 'radical vegan agenda', which would be using fur as 'the first step to other bans on what we wear and eat'. He added that in his opinion, fake fur wasn't a renewable or sustainable option.
The new law doesn't cover the use of leather or cow hides, or the full skin of deer, sheep or goats. The ban also doesn't apply to used products or those used for religious or tribal purposes.
Anyone found breaking the no-fur law could be hit with a fine of $500 (£395) or, if they're found to be a repeat offender, up to $1,000 (£790).
The law comes as a number of high-end fashion designers, including Gucci, Versace and Prada, have announced they have stopped, or plan to stop, using fur in their designs.