Car Manufacturer BMW Unveils New Logo
The German brand has ditched the black ring around the middle of the logo and replaced it with a transparent one instead and given both the font and the blue and white checked circle a more modern look.
However, if you're not a fan, don't worry - it won't be appearing on cars anytime soon.
While the new logo was showcased on its Concept i4 vehicle, the company has said it has 'no plans' to put it on the front of its vehicles.
Instead it will be used for 'brand communication only', meaning it will appear on BMW's websites and social media as well as press releases and intern communications.
Jans Thiemer, BMW's senior vice president of customer and brand said in a statement that the new logo 'radiates openness and clarity', adding: "With this new transparent variant, we want to invite our customers more than ever to become part of the BMW world.
"The additional communication logo symbolises the significance and relevance of the brand for mobility and driving pleasure in the future."
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So, there you go.
The current logo was first introduced back in 1997 and is one of six the company has used over its 100 years in the business.
Whatever you feel about the logo, you might already have strong opinions on BMW drivers...
And it seems as though some of the old tropes about BMW and Audi drivers aren't completely unfounded, because a recent study found that Beamer drivers are the most likely to be caught speeding or reckless driving.
A study carried out by car retailer Peter Vardy found that BMW drivers were most likely to be busted for being irresponsible drivers.
However, motorists with green Audis were most likely involved in an offence on the road overall.
Meanwhile, on the other end of the spectrum, Vauxhall drivers - specifically those who drive grey cars - were the safest drivers.
Featured Image Credit: BMW