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Car Manufacturer BMW Unveils New Logo

Car Manufacturer BMW Unveils New Logo

Car manufacturer BMW has changed its logo in favour of a new, more minimalist design.

The German brand has ditched the black ring around the middle of the logo and replaced it with a transparent one instead and given both the font and the blue and white checked circle a more modern look.

However, if you're not a fan, don't worry - it won't be appearing on cars anytime soon.

Credit: BMW
Credit: BMW
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While the new logo was showcased on its Concept i4 vehicle, the company has said it has 'no plans' to put it on the front of its vehicles.

Instead it will be used for 'brand communication only', meaning it will appear on BMW's websites and social media as well as press releases and intern communications.

Jans Thiemer, BMW's senior vice president of customer and brand said in a statement that the new logo 'radiates openness and clarity', adding: "With this new transparent variant, we want to invite our customers more than ever to become part of the BMW world.

"The additional communication logo symbolises the significance and relevance of the brand for mobility and driving pleasure in the future."

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So, there you go.

The current logo was first introduced back in 1997 and is one of six the company has used over its 100 years in the business.

The old BMW logo. Credit: PA
The old BMW logo. Credit: PA

Whatever you feel about the logo, you might already have strong opinions on BMW drivers...

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And it seems as though some of the old tropes about BMW and Audi drivers aren't completely unfounded, because a recent study found that Beamer drivers are the most likely to be caught speeding or reckless driving.

A study carried out by car retailer Peter Vardy found that BMW drivers were most likely to be busted for being irresponsible drivers.

However, motorists with green Audis were most likely involved in an offence on the road overall.

Meanwhile, on the other end of the spectrum, Vauxhall drivers - specifically those who drive grey cars - were the safest drivers.

Featured Image Credit: BMW

Topics: Cars

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Claire Reid

Claire is a journalist at LADbible who, after dossing around for a few years, went to Liverpool John Moores University. She graduated with a degree in Journalism and a whole load of debt. When not writing words in exchange for money she is usually at home watching serial killer documentaries surrounded by cats. You can contact Claire at [email protected]