Australian celebrity chef Pete Evans is in hot water for spruiking a device on social media that will set you back a cool $15,000.
Evans claims the BioCharger NG is a 'subtle energy revitalisation platform', which he says can 'optimise and improve potential health, wellness and athletic performance' and even can be used to treat coronavirus.
However, there's no evidence to suggest whatsoever that this can actually be beneficial for someone battling Covid-19.
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The My Kitchen Rules co-host said in Instagram live post that the device is 'a pretty amazing tool', warning that it can 'take you down some rabbit holes' and would take him 'an hour or two to explain it'.
He added that it has 'a thousand different recipes and a couple on there for Wuhan coronavirus'.
Unsurprisingly, he's been dragged by the medical community.
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The Australian Medical Association said of Evans promoting the device: "This guy just doesn't get it.
"Pete Evans is trying to sell a $15,000 fancy light machine to vulnerable and frightened people to protect them against Covid-19. He is not a doctor. He is not a scientist. He is a chef."
The Therapeutic Goods Administration (TGA) has launched an investigation into the matter.
A spokesperson from the Department of Health said: "The TGA will investigate the product you have referred and take action in relation to any illegal advertising of therapeutic products, including advertising on social media.
"The TGA is monitoring non-compliance, particularly in relation to the advertising of products that claim to prevent or cure Covid-19."
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The makers of the product have also distanced themselves from his claims.
In a statement, the American company said: "Recent coverage points to the BioCharger as a cure or treatment to the novel coronavirus.
"The BioCharger is not a medical device, and for that reason, Advanced Biotechnologies suggest that anyone seek medical attention from their primary care provider if they are experiencing symptoms of Covid-19 and all other diseases, infections and ailments; and follow guidelines put in place by your local governments including social distancing, strong personal hygiene, and contacting your primary care provider when experiencing any symptoms.
"BioCharger NG supplies through sales contract and influencer guidelines to urge owners, users, and promoters of the BioCharger NG to exercise their best judgement when speaking about the BioCharger NG, and above all else - to not make claims."
Featured Image Credit: Pete Evans